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Insights
What Kentucky High School Athletes Need to Know About NIL Rules
In 2023, Kentucky became the 31st state to permit the monetization of an athlete’s name, image, and likeness for high school athletes. The Kentucky High School Athletic Association (KHSAA) amended two of its Bylaws to include new sections regarding students’ Name, Image, and Likeness (“NIL”) benefits, specifically allowing high school athletes to earn money from “product or business endorsements” associated with their NIL and to be paid for their work at camps or clinics. The two bylaws at issue – Bylaw 10 and Bylaw 16 – provide a comprehensive overview of the KHSAA NIL benefit program and the restrictions on compensation for high school athletes.
