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Insights
Filtered by tag: Right Of Publicity — View all
NIL Deals: What Needs to Be in the Contract (and What Gets Missed)
An athlete’s identity is a commercial asset. From the high school track star to the Olympic gold medalist, athletes’ names, images, likenesses, signatures, and other personal attributes carry legal protections and economic value. They appear on jerseys, trading cards, and promotional materials, yet the trademark and right of publicity laws governing these rights offer the ability to sell, license, assign, or transfer any aspect of an athlete’s personality. This makes it all the more important to clearly identify and address both at the outset to avoid disputes.
Opening the Door to Maximum Brand Value in a Post-House World
An athlete’s name, image, and likeness (“NIL”) are part of his or her brand. An athlete’s name, image, and likeness are all valuable assets. Professional athletes often protect their NIL, and now, as a result of the House v. NCAA settlement, student athletes can do the same.
